Prescott Council Rejects Hotel Proposal to Preserve Whiskey Row Heritage

The Prescott City Council rejected a proposal to replace historic structures with a hotel on Whiskey Row.
Prescott City Council denies plans to build new hotel, votes to preserve historic buildings

Prescott City Council Rejects Hotel Proposal on Historic Whiskey Row

In a recent decision, the Prescott City Council has chosen to reject a proposal that would have seen new developments on Whiskey Row, a historic area in the city. This decision halted plans for the Prescott Plaza Hotel, which would have required the demolition of three historical structures.

The concept of building a hotel in this area is not new. Previous attempts were also turned down, primarily due to the proposed hotel’s height, which exceeded the local 48-foot limit, and its architectural style, which did not align with the established aesthetic of Whiskey Row.

Mayor Phil Goode commented on the council’s decision, emphasizing the importance of preserving the area’s historical character. He stated, “The developer obviously has some direction if they want to continue to proceed with this, but I have a strong opinion that the Whiskey Row historical nature needs to be maintained.”

Despite the developer’s efforts to modify the design after previous rejections, the city council concluded that the revised plan still did not meet the downtown standards necessary for approval. This ongoing dialogue highlights the city’s commitment to maintaining its historical heritage while considering modern development.


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