Article Summary –
Relentless is recruiting 35,000 low-turnout voters as “mobilizers” in key swing states to support Democrats. Each will receive $400 to engage 60 people, aiming to reach 2.1 million voters. This relational organizing method has shown significant impact on voter turnout, particularly among young voters.
Relentless is actively recruiting 35,000 low-turnout voters in key swing states like North Carolina, aiming to pay each “mobilizer” $400 to engage with at least 60 people, targeting 2.1 million voters.
A progressive group is offering $400 to individuals who discuss voting for Kamala Harris and Democrats with their personal networks this election cycle.
Relentless focuses on relational organizing, empowering individuals to mobilize personal contacts to increase voter turnout. This approach taps into personal relationships, engaging voters more effectively than traditional methods.
Founder Greta Carnes states the group targets 35,000 low-turnout voters in Arizona, North Carolina, Georgia, Michigan, and Pennsylvania.
The aim is for mobilizers to interact with at least 60 people each, ultimately reaching 2.1 million voters. The focus is on engaging individuals who are motivated to take action this election cycle.
Relentless compensates mobilizers with $400, recognizing the time needed to reach 60 people. Mobilizers start by accessing Rally through their web browsers. This tool provides access to a national voter file, helping them determine whom to engage.
“These programs effectively mobilize voters, addressing personal stakes and countering misinformation,” said Carnes in a statement.
Studies show relational organizing increases voter turnout significantly compared to traditional methods. A study found a text from a friend increased voting likelihood by 8.3% during the 2018 midterms.
Relational organizing also contributed to Democratic successes in 2021 and 2022.
During Jon Ossoff’s 2020 Senate campaign, relational organizing built a network of over 160,000 Georgia voters in a month, improving turnout by 3.8 percentage points, with a notable impact on young voters. An analysis showed that among young, low-turnout voters, it could have increased turnout by 12.1 percentage points.
Relentless also paid 1,455 Georgians to reach over 58,000 potential voters ahead of the Dec. 2022 runoff between Sen. Raphael Warnock and Hershel Walker, which Warnock won.
Beyond mobilizing voters, Relentless supports them in any possible way this election cycle.
Carnes noted Relentless organizers assist voters in discussing candidates and issues, aiding them in making vote plans to ensure their votes are counted.
“We’ll engage people through Election Day,” she said.
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